All-in-one breakfast smoothie

Never miss
breakfast
again.

Finland's first upcycled oat okara breakfast smoothie — high in fibre, protein, and natural caffeine. Grab one and go. Your whole breakfast is already in the bottle.

19g Fibre 72mg Caffeine 18.6g Protein 100% Vegan No added sugar
Join the Waitlist How it's made
OATRA Mocha, Blueberry and Strawberry smoothie lineup with sun illustration
19g
Dietary fibre — 75% of your daily intake
405
kcal — a genuinely complete breakfast
72mg
Natural caffeine — equal to a cup of coffee
300ml
Ready-to-drink — grab it and go
Choose your flavour

Three flavours.
One perfect morning.

OATRA Blueberry, Mocha and Strawberry smoothies
Delicious Mocha
Rich dark chocolate meets bold espresso. Smooth, warming, and deeply satisfying — your morning ritual in a bottle.
Coffee + Chocolate + Oat
Delicious Blueberry
Nordic wild blueberries meet smooth oat okara. Antioxidant-rich and genuinely refreshing. Taste the Finnish forest.
Blueberry + Oat
Strawberry Bliss
Sun-ripened strawberries with a creamy oat base. Light, bright, and naturally sweet — proof breakfast doesn't have to be boring.
Strawberry + Fruit + Oat
How it's made

From waste
to wake-up fuel.

Most people don't know that making oat milk leaves behind a fibre-rich by-product called oat okara — and most of it is underutlised. We saw an opportunity: take that underutilized ingredient and turn it into something genuinely useful for your morning.

01
Oat milk is made — okara remains
For every litre of oat milk produced at Finnish mills, around 200g of oat okara is left behind. Rich in fibre and protein, it's usually discarded or sent to animal feed. We partner with Helsinki Mills to collect it before that happens.
02
We blend it into something better
In our food lab, we combine the oat okara with natural caffeine, Finnish fruits, and nothing artificial. Our recipe has been refined through multiple prototype rounds and consumer taste tests to hit the perfect balance of taste and nutrition.
03
Bottled in returnable eco-glass
Every bottle is packed in returnable glass — not single-use plastic. Distributed to university cafés, gyms, and supermarkets across Finland, ready to grab on your way out the door.
People love it

Real people.
Real mornings.

79%
of taste-test participants like the texture and flavour of the product
80%
of survey respondents actively think about daily fibre — OATRA delivers 75% of it in one drink
Our planet

Good for you.
Good for Finland.

♻️
Upcycled from local waste
Oat okara would otherwise go to animal feed or landfill. OATRA turns it into a premium food product — reducing agricultural waste at the source.
🍶
Returnable glass packaging
Our eco-glass bottles are built for return and reuse — keeping packaging out of landfill and reducing single-use plastic in the Finnish market.
🌾
Supporting Finnish oat farmers
Sourced directly from Finnish oat mills. By creating value from their by-product, we help make the whole oat supply chain more economically sustainable.
🌱
100% plant-based
No animal agriculture. Significantly lower water use, land use, and CO₂ emissions compared to dairy-based breakfast alternatives.
0g
Added sugar
Natural sweetness only — from bananas and dates.
100%
Vegan & gluten-free
No artificial additives or preservatives.
The team

The people
behind OATRA.

We saw two gaps in Finland — a breakfast problem and a food waste problem. OATRA is our answer to both.

HM
Hammad Malik
Founder & CEO
MSc Human Nutrition & Food-Related Behavior · University of Helsinki
NI
Neha Imran
Co-Founder & Product Lead
MSc Human Nutrition & Food-Related Behavior · University of Helsinki
AF
Adeena Farhan
Co-Founder & Brand Manager
MBBS (Bachelor of Medicine and Bachelor of Surgery)
Be first

Join the waitlist.

We're in pilot production and launching soon in Finland. Sign up for early access and a launch discount.

Delicious Mocha
Coffee + chocolate + oat
Delicious Blueberry
Blueberry + oat
Strawberry Bliss
Strawberry + fruit + oat
Get early access
Drop your email and we'll let you know the moment OATRA is ready to order. No spam — just your breakfast, sorted.
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© 2025 OATRA. All rights reserved. Helsinki, Finland. Oatra Oy (est. 2025)
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